It’s no surprise that many travelers who were planning to spend their vacation along the Gulf Coasts of Florida, Mississippi, Louisiana or Texas have backed away from their plans in droves. After all, who wants to take the kids to the beach to watch tar balls wash ashore? But in spite of the spill’s massive reach, there are still miles of un-devastated shoreline along the Gulf Coast, and the travel industry is creating incentives to help would-be vacationers find them.
Right now, the idea is to allow users to cancel a reservation if the oil spill drifts to the shore near a hotel. Hotels.com’s deal is especially generous, allowing travelers to nix their trips any time up to 5 p.m. the day of arrival and receive a full refund for the price of their stay—regardless of government beach closures. Orbitz.com offers travelers a full refund if the government closes any beach within 20 miles of a traveler’s hotel.
The hotel chains are following suit: Marriott.com is promising refunds of 50% to travelers who have to change their plans, and Hilton will give guests a full money-back guarantee if their trip is affected by the spill at all. (Check the exact dates on all of these, as some end in July and others continue to the fall.)
These are nice fallbacks if the spill does come ashore in the wrong place, but I wonder if any of the travel providers have considered offering alternative trips should a planned getaway be disrupted. A lost vacation isn’t just about money and hotel rooms. It’s also about time: Most of us plan our vacation schedule months in advance, and we dream about taking part in specific activities during our time off. Re-jiggering those arrangements and the expectations that go with them will be stressful, and likely expensive, if something goes wrong.
If my interrupted beach trip could be swapped out for one at a lake or in the mountains—or if a travel professional would be offered to help me come up with a good Plan B should something goes wrong—I think I’d be more likely to take the risk and book. How about you?
–Jen Dennis